SHOPIFY CONVERSION RESEARCH

More revenue from
the traffic you already have.

Finu & Co. helps Shopify brands uncover where shoppers hesitate, from product discovery to checkout and repeat purchase.

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THE PROBLEM

More traffic is expensive.

Understanding why existing visitors do not buy is smarter.

WHERE WE LOOK

One customer journey.
Three places to improve.

We diagnose the commercial problem first, then recommend the right action or technology only when it genuinely fits.

Product discovery01

Help shoppers find the right product.

We examine the questions, choices and uncertainties that prevent visitors from confidently moving toward a purchase.

Checkout02

Make the decision easier to complete.

We identify checkout friction, payment hesitation and avoidable barriers that interrupt an otherwise ready customer.

Repeat purchase03

Create reasons to come back.

We find appropriate retention and subscription opportunities without forcing a model that does not fit the product.

THE STARTING POINT

Conversion
Opportunity Audit

A focused seven-day review of your Shopify customer journey, built to reveal the important friction points and what to improve first.

  • 01 Customer-journey review
  • 02 Evidence-backed friction points
  • 03 Prioritized recommendations
  • 04 Clear next actions
Ask about an audit ↗
OUR METHOD
01Research
02Diagnose
03Prioritize
04Recommend
05Measure
SHOPIFY ECOSYSTEM

The right technology,
at the right moment.

We collaborate with focused Shopify technology teams when their solution genuinely matches the problem uncovered in a brand’s customer journey.

01
PRODUCT DISCOVERY

Angle

AI-powered guidance that helps shoppers ask, compare and choose.

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CHECKOUT

FlexyPe

A smoother checkout experience built around conversion and payment completion.

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Finu and Company monogramFOUNDER-LED
KOCHI, INDIA
ABOUT FINU & CO.

Small by design.
Close to the work.

Finu & Co. is a founder-led consultancy created by Finu Rahman. We combine storefront research, customer-journey thinking and carefully selected commerce technology to help Shopify brands make better growth decisions.

When technology is part of the answer, we work across product discovery, checkout and recurring revenue through relationships within the Shopify ecosystem.